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Black or Colour Leaflets?

“When you photograph people in colour, you photograph their clothes. But when you photograph people in black and white, you photograph their souls!”
— Ted Grant

Colour Printing or B&W? What goes into the decision to finish black and white or colour leaflets?

Some people will have a set idea on what they want. But it’s not easy to decide.

This is an issue people deal with everyday as a printer, a designer or a company marketing executive. There are many pros and cons to both colour and black and white leaflets. Here are a few:

People always imagine something classic when they think of black and white images, like those taken by the likes of street photographers like Henri Cartier-Bresson, Robert Doisneau, and Robert Frank. There was a time when colour wasn’t as popular. And there are cases when black and white are more appropriate, and times in which colour is more appropriate.

Black and White.

Black and white is nostalgic. It reminds us of the past, which we often romanticise and idealise. Not only that, but we don’t see the world in black and white, which makes these images more interesting to look at. But you need to think about why you are choosing it. What type of message or feeling are you trying to convey?

Do you want something timeless? When we think of the past, for some reason we always imagine the memories and pictures in our mind in black and white. Therefore if you are trying to get a nostalgic type of feel in your images that pays an homage to the past, black and white is definitely a wonderful medium for that.

Black and white is great for leaflets because it allows you to concentrate on the images themselves, rather than the colour. It’s less distracting for some purposes.

There’s more drama: A strong contrast between black and white on leaflets allows images to pop out at you. Sometimes colour could have been distracting in creating the same effect.

Colour.

Of course, colour is the only way for some. Colour offers a variety of hues and tones that black and white cannot. It can be vastly underutilised. With colour, you can highlight elements of a leaflet that can be forgotten in black and white.

It grabs your attention. There are emotional and psychological connections with certain colours– especially with the colour red that yells “look at me!”.

It’s more dynamic: With colour, you have much more access to a wider dynamic range. You can see the warm tones, the patterns. the subtleties. It’s really about the right choice for the right market.

What’s your take on black and white or colour?

 

Colour Me Bad: Great Colours For Leaflet

Colour quality has to be high on the agenda when you are producing leaflets. If you don’t ensure your leaflet colours shouts quality then it’s really not going to do your brand much good.

Full colour doesn’t necessarily mean expensive. We’ve learnt a few things about how colour can add to your leaflets over the years. And know that one large image or colour is more impact than lots because it can act as an instant focal point. Here are four colours that will work a treat on your promotional material:

Yellow

Yellow is a colour that will get noticed. It’s an attention grabber. It offers great contrast when used against darker colours and so it offers good choice for copy. We all associate this with sunshine, but too much can have a negative effect.

Red

If it’s power that you want on your flyer, then red will do the trick. It’s such a direct and dramatic colour and will offer your consumer a sense of excitement. We know that the eye is drawn to red. It is not great to add text over, however, simply because the wording won’t stand out. Instead, it’s best used to highlight important areas of information.

Orange

Be inspiring with orange. It’s a great autumnal shade. It’s used a lot with Halloween promotions, but it can be used in general a lot more. It’s a motivational shade and will grab attention fast. It’s also a little outside the box so will stand out against competitors.

Bright Green

Apparently green is the most visible colour to the human eye. It is the colour that we see all around us in nature and that we are programmed to respond to. Different shades depict different things for people. When thinking about being different on a flyer then it’s best to stick with a bright green.

There are plenty of flyer or leaflet colours you can go for. The main advice is to use colour to stand out from the rest and attract your customer’s attention.

Need help with your leaflets? Contact our friendly team today and we will help you help your business.

Printing For Schools

 

It’s become one of our key areas of expertise, the educational industry. It stands to reason that because of the demand of education within local areas, the competition and the re-inventiveness of the applications, events and young peoples awareness. There’s been a massive increase in the production of printing for schools in this particular sector.

Enter Heaton Press. How can we help?

It seems that nurseries, primary schools, high schools, colleges and universities have all begun to see Heaton Press Ltd as a one stop shop for all their print and design requirements. Which is exactly what we are.

It’s about that need for producing everything from leaflets and letterheads that will enable them to pass on important information for a new event. Or student news to a high quality presentation folder advertising the new start or a schools year.

There’s no doubt that here at Heaton Press we have the tools at hand to help make your company stand out from your competitors.

Our unique selling point is what sets us apart. What we aim to do is become an extension of your marketing team and be someone who can help advise you and your team. For what will work for your business and what is right for getting your message out there as well as helping you get a return on the advertising projects you have rolled out. It’s about taking some of the pain and stress out of the process so that you know you don’t have to worry about it.

We’re talking about an industry with a need for high quality design.

The products need to look fantastic and have a clear message getting through to your future applicants.

Every piece of print will reflect on the way they do business and that could mean getting a notice or not.

Getting your school print material to work for you is something that we understand. With more than 25 years professional printing experience, we’re definitely the best stop for educational printing for school.

Call our friendly team now if you’re searching printing for schools stationery, materials and merchandise on 0161 442 1771 or email us at sales@heaton-press.co.uk.

Distributing Leaflets

 

There’s no point in designing and printing an incredible leaflet or flyer if you aren’t going to distribute it properly. Distributing leaflets is quick and efficient when you’ve partnered with the right company.

It’s easy to think of local cash solutions – but there’s a lot of people who just want to take the cash and then dump the flyers over the nearest hedge.

What you need is a reputable and reliable distribution company. Here’s what to do:

Decide What Type of Distributing Leaflet Service You Need:

Door To Door.

A classic way to get a leaflet and flyer into the hands of your customers… via their letterbox! But you also need to have an idea of areas, streets and think about things such as whether you want houses or flats? You may also want council or non council. There are a number of ways to streamline your distribution door to door. A cheaper option is to have your flyers delivered along with other companies’ flyers. Hopefully they won’t be competitive. But either way the process will still be less impactful. Simply because your message could get lost alongside others. If you are going door to door, it could pay to do it independently.

On The Street.

It’s great to get your flyers in someone’s hand directly. It’s all about timing and location. Shopping centres and high streets at the weekend or lunchtime. Rush hour, festivals. Anywhere there is. However, the more creative you can be in spreading the word about yourself, the more business you are likely to attract. The best way is to source a savvy operator with friendly distribution staff who will be able to answer questions and engage with potential customers. Ideally, they’d have branded clothes on.

Top Tip: Try and flyer where people will get bored and are more likely to read – big queues or places where people wait.

Business To Business.

If you have a unique demographic, then use it. Target cafes, shops, hotels, pubs, takeaways, gyms, book stores, sports centres, doctor’s surgeries, libraries, etc. These are all worth thinking about to distributing leaflets and flyers.

Make A Shortlist.

Once you know what you want, then check distribution companies through Google, check the company websites and their references. And this is what you need to know:

  1. What’s their experience?
  2. Is a minimum or maximum quantity of leaflets the amount they will deliver for you? Most firms insist on a minimum order of 5,000 items such as leaflets, flyers, menus, booklets or cards to distribute.
  3. Will they give a spot check to make sure their delivery staff are doing their work properly?
  4. Will they collect your leaflets and flyers, or will you have to send them over?
  5. How good is their customer service? Testimonials are always good.
  6. Will they give you a free quote? Ask them to be specific about how much it will cost you.

Track Your Leaflet Success.

You need to know if you’ve been successful. It’s easier if you’ve planned this from the beginning. The best ways to track this are:

  • With a special offer or discount coupon.
  • Through a QR barcode on the flyer/leaflet that links to web page.
  • Customer surveys or registration?
  • Spikes in phone calls, emails, web visits or pop-in customers in the days following your leaflet or flyer going out.

Whatever you find out is valuable information for business plans in the future.

That’s all you need to know about distributing leaflets and flyers. Need help with flyer design? Check out our blog for inspiration.

Design Tips For Great Leaflets

 

Sounds easy doesn’t it, but creating, designing and printing great leaflets is actually quite a difficult thing to do.

Often people stick to a certain format of doing things, but instead of leading to great leaflet this leads to too many mundane leaflets, which can only lead to one thing – complacency.

Your leaflets are so important when it comes to your business that you’d be wrong to underestimate how important it is to take a fresh look at giving your leaflets a new lease of life. Here are some top tips for getting your great leaflets just right.

Be Different

Ask yourself how your flyer can be different than all the rest. One simple solution is choosing a different shape and fold. It’s worth going for something that stands out and size and shape can matter as a first impression.

Be Inspiring

It really does matter what you put on your leaflets. There’s no point just having a whole heap of text to bombard people with. You have to be visually savvy. They must be very high quality so that they print right as well. Don’t stump on the quality of this part because it could make the difference between an incredible leaflet and one that just becomes tomorrows rubbish.

Be Direct

Who is your audience? If you know that then you can make informed decisions about things such as font, and layout. One format will work best for one age group for example, but you also need to consider the fact that most people read from left to right and top to bottom. Sounds simple, but you’d be surprised how many people make that fatal mistake. If you know who your customer is, then it’s easier to get the recipe of a leaflet right. Age, location and social status might have a bearing on who you are targeting. Have a specific target reach for each leaflet.

Be Informative

Get yourself a copywriter who knows what they are doing if you don’t have anyone in house. It really needs to be easy, straightforward and engaging. What information do they need? Do people understand what you are offering? Does your content do the job you intended? Look of it with a fresh set of eyes, and if it seems boring at all, maybe it could do with an edit. And make sure it’s proofread as much as possible. As well as getting the copy and information write, you will want to inform with images. Everything from the prices to the headlines need to offer something that the customer will want to know at a glance. In this information overload of a world, less is always more.

Need help with your leaflets? Contact our friendly team today and we will help you help your business.

Our May Deal

5000 A5 Flyers for only £20

5000 A5 Flyers for only £20 when you order your print from us, if you’re a new or existing client that hasn’t ordered with us so far during 2019.

Please feel free to contact us to discuss your design or if you already have artwork give us a call on 0161 442 1771 quoting our MAYDEAL for your 5000 A5 flyers for an extra £20.

Offer ends 31st May 2019

How To Turn Heads at an Exhibition

 

An exhibition or event. It’s the best place to get exposure for your business.

So you want to get it right.

The last thing you want is to realise what you could have done with the space once you get there. Some things are obvious, but others need time, organisation and flair.

When it comes to print media you will need:

Brochures

This is a great way to get your identity out to buyers or clients. especially if they can be placed somewhere they can browse or in the press packs and near the entrances.

Business Cards

Part of the bigger marketing initiative, but an important one nonetheless. You will be interacting constantly with people and will need your cards to hand.

Flyers

You have to have something to hand out when you’re on your stand to start a conversation and push a new campaign, offer or competition.

Banners and Pop up Displays

Perhaps the most important form of print media at an exhibition are the banners. This is the place to maximise your brand. The big challenge at any exhibition is getting visitors to stop by your stall and see what your team has to say. So make sure you add the right elements. On the banner itself you could think about running a competition or giving out free merchandise and design a banner that ensures you maximise the attraction. Integrate the banner in to your display. Think about the floor space in case you can incorporate a pop up display. But remember not to overdo the products on display. Less is more after all.

TOP TIP

Exhibitions allow you to stay on top of trends, so look around and find out what works for other people so you can improve next time.
Whatever you are doing, you’ll need all of the above print media early as possible. As well as maybe a portable printer, just in case you need extras on the day.

To find out more and speak to one of our experts email us at sales@heaton-press.co.uk and we can quote your exhibition print media now.