Mention the idea of classic printed brochures to a bunch of business types in today’s world and chances are that at least half of them will respond with a sneer.
Ever since the web took over the world in ways we could never have imagined, these kinds of printed marketing mediums have taken something of a backseat in the eyes of most, though at the same time continue to be used by many of the world’s biggest brands.
When you think about just how many big names are still using brochures these days, you cannot help but assume there’s still quite a bit of value left in them. And indeed there is, as while the web may have revolutionised marketing, browsing and shopping like nothing else on Earth, the value of the printed brochure is still significant and unique.
1. They’re Kept Long Term
For example, get a person to visit your website and there’s a chance this will be the only time they do so. The reason being that they might just totally forget you exist, but when you hand a brochure to a person, there’s a good chance they’ll hold onto it long term. There’s something of a correlation between the thickness and a quality of a brochure and the recipient’s instinct to hold onto it as if it was a book they’d gone out and bought. Be it weeks, months or years, the right brochure has the potential to become part of a recipient’s near-permanent collection.
2. They’re Used and Re-Used
Brochures are the kinds of things that pretty much everyone has around the home somewhere or other, with the occupant tending to pick them up randomly from time to time on a whim. This represents pure marketing gold as while a standard ad for your brand might be viewed once and then forgotten, a brochure may be looked at dozens, maybe even hundreds of times by the same person or family. As such, it’s pure marketing gold at its finest.
3. They’re Always ‘On’
Something else to bear in mind is that while any of your online brochures and ads require a computer, a power source and an Internet connection to access and view, a traditional printed brochure is always ‘on’ 24 hours a day and every day. As such, repeat viewing over the long term is much more likely.
4. They’re Great Value for Money
In terms of value for money, it’s possible to have stunning brochures printed these days for next to nothing by teaming up with a leading printing provider. On a per-brochure basis, costs are exponentially lower than those associated with other forms of advertising – especially mediums of such high and prolonged impact.
5. They Look Fantastic
Last but not least, there’s much to be said for a website that’s well-presented but at the same time there’s little than can compare with the traditional elegance of the printed brochure. These kinds of classic advertising products simply scream timeless sophistication and prestige in a way that no digital media at any price ever could.