Leaflets are a kind of open letter, designed to be handed out to people, either by hand, by post, inserted in local newspapers, left in shops, cafes, libraries… anywhere where they will catch a person’s eye. A leaflet gives you a chance to promote your business and to draw attention to your company, offer or event. If people take your leaflet home, they will have a visual reminder of who you are and what you can do as well as time to absorb your message.

We think there are 3 main points you need to consider when planning a leaflet:

  • How will it be distributed? Start with this as this is the most important thing to sort out as the whole leaflet will need to be designed around the end result.
  • Who is your target market? If you don’t know who you are aiming your leaflet at then you may as well forget it, the whole design needs to be focused around your target market as this is the only way you will see a return on your investment.
  • What is the end result? Are you pointing people to your website or an event you are holding or do you want them to call or email you about a promotion.

Once you have figured these 3 things out you are ready to start on your design. Heaton Press have a fantastic team of highly skilled graphic designers and marketing experts who have the experience and know how to design you a leaflet that will work and get you results.

Please feel free to contact us to discuss your design or if you already have artwork give us a call so we can tailor a price for you.

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