Black or Colour Leaflets?

“When you photograph people in colour, you photograph their clothes. But when you photograph people in black and white, you photograph their souls!”
— Ted Grant

Colour Printing or B&W? What goes into the decision to finish black and white or colour leaflets?

Some people will have a set idea on what they want. But it’s not easy to decide.

This is an issue people deal with everyday as a printer, a designer or a company marketing executive. There are many pros and cons to both colour and black and white leaflets. Here are a few:

People always imagine something classic when they think of black and white images, like those taken by the likes of street photographers like Henri Cartier-Bresson, Robert Doisneau, and Robert Frank. There was a time when colour wasn’t as popular. And there are cases when black and white are more appropriate, and times in which colour is more appropriate.

Black and White.

Black and white is nostalgic. It reminds us of the past, which we often romanticise and idealise. Not only that, but we don’t see the world in black and white, which makes these images more interesting to look at. But you need to think about why you are choosing it. What type of message or feeling are you trying to convey?

Do you want something timeless? When we think of the past, for some reason we always imagine the memories and pictures in our mind in black and white. Therefore if you are trying to get a nostalgic type of feel in your images that pays an homage to the past, black and white is definitely a wonderful medium for that.

Black and white is great for leaflets because it allows you to concentrate on the images themselves, rather than the colour. It’s less distracting for some purposes.

There’s more drama: A strong contrast between black and white on leaflets allows images to pop out at you. Sometimes colour could have been distracting in creating the same effect.

Colour.

Of course, colour is the only way for some. Colour offers a variety of hues and tones that black and white cannot. It can be vastly underutilised. With colour, you can highlight elements of a leaflet that can be forgotten in black and white.

It grabs your attention. There are emotional and psychological connections with certain colours– especially with the colour red that yells “look at me!”.

It’s more dynamic: With colour, you have much more access to a wider dynamic range. You can see the warm tones, the patterns. the subtleties. It’s really about the right choice for the right market.

What’s your take on black and white or colour?

 

Deadlines For Printing

 

Sometimes deadlines can be impossible!

Other suppliers may say, “We can achieve all deadlines! ““Really?”

But like I say sometimes to get the actual job done on time to the right specification and of course these days at the right cost! It cannot be done!

At Heaton Press we are honest about deadlines and we always try to find a solution!

Take this particular job: –

It’s Monday 10am. The Brochures were required for Tuesday 1pm for a council presentation meeting.

Our client wanted 2,000 copies.

But Artwork had not been signed off as the client was waiting for two important location images that had not yet been supplied, and these could not be provided for another 2 days!

Heaton Press found two temporary, similar images and then set about producing 20 copies on our Digital Printing Press! So now our client had them delivered ready for Tuesday 11am.

The following week they provided the missing images then took delivery of the 2,000 Brochures.

 

What we did was offer our client a solution!

We had a conversation.

We gave them a choice.

And they took it!

 

 

John Bardsley – Managing Director

Email: john@heaton-press.co.uk

Tel: 0161 442 1771

www.heaton-press.co.uk

Colour Me Bad: Great Colours For Leaflet

Colour quality has to be high on the agenda when you are producing leaflets. If you don’t ensure your leaflet colours shouts quality then it’s really not going to do your brand much good.

Full colour doesn’t necessarily mean expensive. We’ve learnt a few things about how colour can add to your leaflets over the years. And know that one large image or colour is more impact than lots because it can act as an instant focal point. Here are four colours that will work a treat on your promotional material:

Yellow

Yellow is a colour that will get noticed. It’s an attention grabber. It offers great contrast when used against darker colours and so it offers good choice for copy. We all associate this with sunshine, but too much can have a negative effect.

Red

If it’s power that you want on your flyer, then red will do the trick. It’s such a direct and dramatic colour and will offer your consumer a sense of excitement. We know that the eye is drawn to red. It is not great to add text over, however, simply because the wording won’t stand out. Instead, it’s best used to highlight important areas of information.

Orange

Be inspiring with orange. It’s a great autumnal shade. It’s used a lot with Halloween promotions, but it can be used in general a lot more. It’s a motivational shade and will grab attention fast. It’s also a little outside the box so will stand out against competitors.

Bright Green

Apparently green is the most visible colour to the human eye. It is the colour that we see all around us in nature and that we are programmed to respond to. Different shades depict different things for people. When thinking about being different on a flyer then it’s best to stick with a bright green.

There are plenty of flyer or leaflet colours you can go for. The main advice is to use colour to stand out from the rest and attract your customer’s attention.

Need help with your leaflets? Contact our friendly team today and we will help you help your business.

Trade Secrets: What Makes An Effective Business Card

 

An Effective Business Card – two little words that can strike fear into the hearts of those not exactly sure what they’re doing.

Just as the right business card design can win the hearts and minds of new contacts in an instant, get it wrong and you’ll effectively be handing out a huge business turn-off.

And of course, the fact that each and every business in each and every sector demands a slightly different take on things doesn’t make life easier for the first-time business card design protégé.

The good news however is that no matter what area of business you happen to be in, there are certain tips and trade secrets that can help make all the difference in the world.

The following examples of how to make an effective business card are perhaps the most important of all:

Less Can Be More.

There’s something that comes across as supremely confident about a business card with little more than the owner’s name and contact details on it. It’s a bit like saying ‘This is who I am, you should know the rest’ rather than having to sell yourself and communicate your life story. So, rather than trying to fill every square-millimetre with random information, don’t ever forget the power of understatement.

Know Your Intent.

Your business card could do one of many things. It could be designed to expand your base of contacts for pure networking purposes, perhaps you’d like your email database to see a few new names added or maybe you’re trying to market the brand you work for, rather than yourself. These and various other purposes all demand a very different type of business card – you really cannot expect to achieve what you’re aiming for without first establishing and outlining your intent.

Full Contact Information.

As a general rule of thumb, the more contact information you include on your business card, the more professional you come across. The reason being that if you have two office numbers, a mobile number, a business email address and more, it gives the impression that you deal with a huge influx of inbound communications on a regular basis and are therefore in high demand.

Size Matters.

It’s common to come up with a business card design that stands out from the crowd by being a different shape or size than the norm – something which on-paper at least is high-impact. Sadly, stray from the norm and your card might not fit on the wallet, card holder or indexation sleeves of those you’re giving it out to – it will however fit very neatly in the bin.

Back or No Back?

Whether or not you use the back of the card depends very much on your intent. Compare two cards side by side – one printed only on the front and the other on both sides – and chances are you’ll immediately note that the latter of the two looks and feels more like a conventional marketing tool. Double-sided use makes a card look more like a flyer or leaflet, which is of course just the ticket if this is your intent but might not be suitable in other instances.

Paper Quality.

Last but not least, nothing screams professionalism better than a business card printed on the most sublime-quality paper that does not wear, warp and fray in no time at all. By contrast, use poor quality paper and it really won’t matter what’s printed on the card as it won’t be taken seriously anyway.

Printing For Schools

 

It’s become one of our key areas of expertise, the educational industry. It stands to reason that because of the demand of education within local areas, the competition and the re-inventiveness of the applications, events and young peoples awareness. There’s been a massive increase in the production of printing for schools in this particular sector.

Enter Heaton Press. How can we help?

It seems that nurseries, primary schools, high schools, colleges and universities have all begun to see Heaton Press Ltd as a one stop shop for all their print and design requirements. Which is exactly what we are.

It’s about that need for producing everything from leaflets and letterheads that will enable them to pass on important information for a new event. Or student news to a high quality presentation folder advertising the new start or a schools year.

There’s no doubt that here at Heaton Press we have the tools at hand to help make your company stand out from your competitors.

Our unique selling point is what sets us apart. What we aim to do is become an extension of your marketing team and be someone who can help advise you and your team. For what will work for your business and what is right for getting your message out there as well as helping you get a return on the advertising projects you have rolled out. It’s about taking some of the pain and stress out of the process so that you know you don’t have to worry about it.

We’re talking about an industry with a need for high quality design.

The products need to look fantastic and have a clear message getting through to your future applicants.

Every piece of print will reflect on the way they do business and that could mean getting a notice or not.

Getting your school print material to work for you is something that we understand. With more than 25 years professional printing experience, we’re definitely the best stop for educational printing for school.

Call our friendly team now if you’re searching printing for schools stationery, materials and merchandise on 0161 442 1771 or email us at sales@heaton-press.co.uk.

One Of Our Clients

This person was tempted by an Online Dot.com Budget Printer.

When he received his new Business Cards he was all excited & then!…

He opened them! That’s when I received a phone call “John can you help me out!”

“Sure what can I do?” “I just got these new Business Cards online and I cannot even read them!

They are horrendous out of centre really flimsy and I have this meeting in two days!!”

So we did what we do best we helped the client and now as you can see in this image the new and old result!

WCo-comparison

 

Don’t make the same mistake about doing business with an online budget printers, talk to someone like Heaton Press who can give you what you actually need! Unlike this client who paid twice for his Business cards!

To put this in prospective when most people buy a Mobile phone its usually an IPhone or a Samsung.

Not a Nokia 6210……….Quality is worth paying for!

 

If you want to get in touch with us for your print needs, contact us on 0161 442 1771, and we won’t let you down unlike the online budget printer our client brought from before us.

 

The Benefits Of Partnering With Professional Printers

With home and office printing having become so universally affordable and easy to carry out these days, it’s little wonder that most businesses take care of everything in-house rather than heading to a professional printers.

Indeed, the idea of outsourcing printing jobs to a professional third-party comes across to many as unnecessary at best, alien at worst.

After all, why outsource what you can take care of yourself?

As logical as this may appear on the surface, it is in fact an example of flawed logic at its finest. The reason being that when the abundant benefits of professional printing are laid out on paper, no pun intended, there’s really no way of comparing the two like-for-like without noting a clear imbalance in favour of the pro option.

Quality

For example, if quality is of any real importance to the business looking to go about the printing job, it is simply impossible to produce professional-quality results of the highest standard using everyday home or office printers. Professional printers invest in cutting-edge technology that’s as complicated as it is expensive, yet represents the only plausible solution where perfection is called for.

Quantity

Another area in which professional printers excel is that of quantity – as in being able to churn out vast numbers of documents, images and really anything else at all in a short space of time. It’s one thing to be able to keep up with printing needs at a slow and steady pace, but when and where a spike suddenly calls for a huge uptick in output, you’ll be glad you had the experts in your corner.

Convenience

The more time you divert to printing duties and perfecting printed output, the less time you have to dedicate to the core focus of your business. By outsourcing to those that live and breathe pro printing for a living, the business and all its precious human resources are free to invest their time in more practical and beneficial pursuits with the benefit of the business as a whole in mind. In terms of convenience therefore, there’s really no comparison.

Consultancy

Something else to bear in mind is the way in which a professional printers serves as far more than just a glorified online printing machine. Quite to the contrary, any reputable printing service will also offer valuable consultancy on printing and all related matters, meaning help and guidance on all manner of subjects when and where sought. You may not have all the answers as to how to best handle a printing job – chances are your pro partner will.

Costs

And finally, you’d be forgiven for thinking that a professional print company would be the more expensive way to go, but this rarely turns out to be the case. The reason being that once you’ve factored in all of the initial equipment costs and on-going ink, paper and maintenance costs of running in-house printers over the long-term, chances are you’d have been much better-off going with a pro printing service – and that’s alongside the bonus of superior quality results, every time.

Have a look at our Litho and Digital Printing.

Five Top Tips For Reducing Printing Costs

 

Pound for pound, printer ink is one of the most staggeringly expensive printing costs commodities any business will ever invest in.

And with printer cartridges becoming pricier with each passing year, it’s hardly surprising that so many offices are searching high and low for workable ways of cutting printing costs.

What’s the experts’ take on the subject? Well, the good news is that bringing printing costs under control is indeed a realistic possibility – many of the options for doing so may have been right under your nose the whole time.

Tip 1. Outsource

First of all, outsourcing printing jobs has traditionally been seen as the lavish way to go, though makes quite a bit of sense when you think about it. With no need for printing hardware, no costs for ink and no constant refilling of paper, you end up saving the kind of money that could easily stretch to a supreme-quality professional printing service and never have to worry about overspending again.

Tip 2. Upgrade

If however you’re fully intent on sticking with the DIY printing option, there’s no escaping the fact that your 2003 HP Deskjet printer just isn’t going to be as efficient as the latest 2019 models. Yes there’s an expense to be footed in the form of the printer itself, but given the fact that you might save up to 50% on ink costs from then on, it’s the kind of expense you’ll find being repaid many times over.

Tip 3. Font Checks

Something of a no-brainer as soon as you actually think about it – some fonts inherently use a lot more ink for printing purposes than others. The font you choose along with its size, style and so on will all have an effect on how much ink you use, so it’s worth seeing if you can get away with something smaller and simpler. You can find plenty of details online as to which fonts are the most frugal when it comes to ink-preservation.

Tip 4. Buy in Bulk

No matter what it is you need for your printer – paper, ink and so on – you stand to save a small fortune if you buy in bulk. The simple fact of the matter is that printer ink doesn’t really cost the Earth to produce, which is why retailers and wholesalers can pick the stuff up for a hell of a lot cheaper than the standard end-user. Of course, the only bind here is that if you buy enough printer ink to last three or four years, you’re out of luck if you decide to upgrade to a better machine in the meantime…a bit of a catch 22.

Tip 5. Banish the Brands

Last but not least, as much as they would have you believe otherwise there is quite simply no difference between the branded cartridges on the market and the better-quality unbranded alternatives. Not only will the latter cost you a great deal less, but you can also pick up versions that are refillable or can be fed from a continuous ink supply – both of which will save you more money on standard printer ink than you’d probably believe possible.

How To Turn Heads at an Exhibition

 

An exhibition or event. It’s the best place to get exposure for your business.

So you want to get it right.

The last thing you want is to realise what you could have done with the space once you get there. Some things are obvious, but others need time, organisation and flair.

When it comes to print media you will need:

Brochures

This is a great way to get your identity out to buyers or clients. especially if they can be placed somewhere they can browse or in the press packs and near the entrances.

Business Cards

Part of the bigger marketing initiative, but an important one nonetheless. You will be interacting constantly with people and will need your cards to hand.

Flyers

You have to have something to hand out when you’re on your stand to start a conversation and push a new campaign, offer or competition.

Banners and Pop up Displays

Perhaps the most important form of print media at an exhibition are the banners. This is the place to maximise your brand. The big challenge at any exhibition is getting visitors to stop by your stall and see what your team has to say. So make sure you add the right elements. On the banner itself you could think about running a competition or giving out free merchandise and design a banner that ensures you maximise the attraction. Integrate the banner in to your display. Think about the floor space in case you can incorporate a pop up display. But remember not to overdo the products on display. Less is more after all.

TOP TIP

Exhibitions allow you to stay on top of trends, so look around and find out what works for other people so you can improve next time.
Whatever you are doing, you’ll need all of the above print media early as possible. As well as maybe a portable printer, just in case you need extras on the day.

To find out more and speak to one of our experts email us at sales@heaton-press.co.uk and we can quote your exhibition print media now.

Design and Print Solutions for Your Industry

Healthcare, Property, Industry, Finance or Leisure, there is something that every industry needs and that is the support of a great design and print solutions company. And not meaning to blow our own trumpet… but we think we’re it.

When it comes to the Healthcare Sector hard copy documentation is still a must and will continue to be so for many years to come. The reason is simply because it’s the most practical way to communicate.

The Property Industry also relies heavily on print.

In fact there’s been a huge increase in recent years. And having a design and print solutions specialist like Heaton Press means you can get everything you need in one place, whether producing business cards and letterheads to pass on important information, for a new purchase, or a high quality presentation folder advertising a new development.

We think it’s because it’s a reflection of how the company does business.

The same can be said for the Insurance Industry. And like every industry, they need a competitive price, marketing solutions and ideas to help reduce costs, as well as products such as policy booklets, letter headed paper, continuation sheets, contact cards, brochures, presentation folders, leaflets, pens, key rings and much more.

And let’s not forget the printing needed in the Educational Sector. Whether it’s a school or nursery or university, print is needed constantly. Our current clients include heavy weights such as the University of Manchester and UK Nursery chain, Kids Allowed.

When you think about it, there aren’t many sectors that don’t need a reliable and professional company to take on all their design and print solution needs.

Whether you work in finance, education, healthcare or property, there will always be a need for letterheads, presentation folders, direct mail, posters, letterheads and more.

Contact us now on 0161 442 1771 or email sales@heaton-press.co.uk

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