Why Is A Brochure Important To Your Business?

Here is a question we get asked a lot –why would I need a brochure for my business, we don’t use them anymore? Why do I need printed marketing materials everything is digital and print is expensive? Let me explain…..

I was recently looking to purchase a new BMW 5 Series nothing too flash.

First I thought lets go online and try one of the build your own car profiles, but after the third attempt I gave up! So, off I went to my local BMW Dealership, had a good look around, spoke to the sales person and asked if I could take away a brochure. To my astonishment the reply came, we don’t have any sir. Oh I said, can you send me one in the post when you get some in? No sir we don’t print any they are all online! Why don’t you print any? The reply then came –  I think they cost too much! I replied with –  I am a printer they don’t cost too much it depends on how many you have, £2, £3, £4 each maybe.

This left me with one conclusion. BMW cannot afford to print a brochure to market a £30k to £40k car! Can you believe it – incredible!

So the following day I went to the local Audi Dealership. I had a good chat with the sales person and left with a couple of brochures!

One month later I collected my new Audi car.

So are you the company without the Brochure?  OR  with the Brochure a buyer can take away ?

A well designed, well written and well printed brochure can make all the difference to your business. A brochure will enable you to reach all of your Target Markets!

 

John Bardsley 

Managing Director.

Mobile: 07774 989566

Email: john@heaton-press.co.uk

Tel: 0161 442 1771

Distributing Leaflets

 

There’s no point in designing and printing an incredible leaflet or flyer if you aren’t going to distribute it properly. Distributing leaflets is quick and efficient when you’ve partnered with the right company.

It’s easy to think of local cash solutions – but there’s a lot of people who just want to take the cash and then dump the flyers over the nearest hedge.

What you need is a reputable and reliable distribution company. Here’s what to do:

Decide What Type of Distributing Leaflet Service You Need:

Door To Door.

A classic way to get a leaflet and flyer into the hands of your customers… via their letterbox! But you also need to have an idea of areas, streets and think about things such as whether you want houses or flats? You may also want council or non council. There are a number of ways to streamline your distribution door to door. A cheaper option is to have your flyers delivered along with other companies’ flyers. Hopefully they won’t be competitive. But either way the process will still be less impactful. Simply because your message could get lost alongside others. If you are going door to door, it could pay to do it independently.

On The Street.

It’s great to get your flyers in someone’s hand directly. It’s all about timing and location. Shopping centres and high streets at the weekend or lunchtime. Rush hour, festivals. Anywhere there is. However, the more creative you can be in spreading the word about yourself, the more business you are likely to attract. The best way is to source a savvy operator with friendly distribution staff who will be able to answer questions and engage with potential customers. Ideally, they’d have branded clothes on.

Top Tip: Try and flyer where people will get bored and are more likely to read – big queues or places where people wait.

Business To Business.

If you have a unique demographic, then use it. Target cafes, shops, hotels, pubs, takeaways, gyms, book stores, sports centres, doctor’s surgeries, libraries, etc. These are all worth thinking about to distributing leaflets and flyers.

Make A Shortlist.

Once you know what you want, then check distribution companies through Google, check the company websites and their references. And this is what you need to know:

  1. What’s their experience?
  2. Is a minimum or maximum quantity of leaflets the amount they will deliver for you? Most firms insist on a minimum order of 5,000 items such as leaflets, flyers, menus, booklets or cards to distribute.
  3. Will they give a spot check to make sure their delivery staff are doing their work properly?
  4. Will they collect your leaflets and flyers, or will you have to send them over?
  5. How good is their customer service? Testimonials are always good.
  6. Will they give you a free quote? Ask them to be specific about how much it will cost you.

Track Your Leaflet Success.

You need to know if you’ve been successful. It’s easier if you’ve planned this from the beginning. The best ways to track this are:

  • With a special offer or discount coupon.
  • Through a QR barcode on the flyer/leaflet that links to web page.
  • Customer surveys or registration?
  • Spikes in phone calls, emails, web visits or pop-in customers in the days following your leaflet or flyer going out.

Whatever you find out is valuable information for business plans in the future.

That’s all you need to know about distributing leaflets and flyers. Need help with flyer design? Check out our blog for inspiration.

Design Tips For Great Leaflets

 

Sounds easy doesn’t it, but creating, designing and printing great leaflets is actually quite a difficult thing to do.

Often people stick to a certain format of doing things, but instead of leading to great leaflet this leads to too many mundane leaflets, which can only lead to one thing – complacency.

Your leaflets are so important when it comes to your business that you’d be wrong to underestimate how important it is to take a fresh look at giving your leaflets a new lease of life. Here are some top tips for getting your great leaflets just right.

Be Different

Ask yourself how your flyer can be different than all the rest. One simple solution is choosing a different shape and fold. It’s worth going for something that stands out and size and shape can matter as a first impression.

Be Inspiring

It really does matter what you put on your leaflets. There’s no point just having a whole heap of text to bombard people with. You have to be visually savvy. They must be very high quality so that they print right as well. Don’t stump on the quality of this part because it could make the difference between an incredible leaflet and one that just becomes tomorrows rubbish.

Be Direct

Who is your audience? If you know that then you can make informed decisions about things such as font, and layout. One format will work best for one age group for example, but you also need to consider the fact that most people read from left to right and top to bottom. Sounds simple, but you’d be surprised how many people make that fatal mistake. If you know who your customer is, then it’s easier to get the recipe of a leaflet right. Age, location and social status might have a bearing on who you are targeting. Have a specific target reach for each leaflet.

Be Informative

Get yourself a copywriter who knows what they are doing if you don’t have anyone in house. It really needs to be easy, straightforward and engaging. What information do they need? Do people understand what you are offering? Does your content do the job you intended? Look of it with a fresh set of eyes, and if it seems boring at all, maybe it could do with an edit. And make sure it’s proofread as much as possible. As well as getting the copy and information write, you will want to inform with images. Everything from the prices to the headlines need to offer something that the customer will want to know at a glance. In this information overload of a world, less is always more.

Need help with your leaflets? Contact our friendly team today and we will help you help your business.

Printing Effective Posters For Business: Five Steps to Success

There will always be those corporate posters and ads that hit home while others do nothing but hit the brand’s confidence, so what’s the secret to avoiding the latter? And creating effective posters that work and catch the eye.

Well, much of it of course comes down to what it is you’re doing and what you intend to get out of the campaign. But in all instances across the board, there are five specific rules you should follow along the way which in conjunction with one another will help lay the groundwork for a poster that ticks all the right boxes.

1. Have a Purpose in Mind

Right off the bat, you can’t expect to get what you want out of your posters if you don’t know ahead of time what it is you actually want from them. In some cases you may be looking to bump up sales of one product, maybe you’d like to further your email subscriber lists or it could just be a case of getting more foot traffic to your store. Only when you have an exact target in mind can you then go about trying to hit it – an important business rule across the board.

2. Professional Design

If you aren’t personally a dab-hand with Photoshop and your editing skills leave a lot to be desired, don’t run the risk of putting out a third-rate poster just to save cash. These days, there are so many design firms and even freelancers working online that can help you out for next to nothing. When buying effective posters, there’s really no reason to go it alone, struggle and come out with something you’ll not be happy with.

3. Instant Impact

Still on the subject of design, studies have shown that when the average consumer sees a poster, you as a business have no more than two to three seconds to hook them. If you don’t, they’ll have forgotten they ever even saw the thing within ten seconds. This doesn’t necessarily mean getting carried away with loud and brash visuals, but you do at least need to consider how your poster will stand out and make an impact.

4. Concise Information

In exactly the same vein, even if you do capture their attention you need to make sure you get all you need to say across in the shortest possible time. They aren’t going to hang around to read your life story and nor will they be willing to look for the one point of interest to them among the 20,000 words of text you’ve printed. Keep it short, sharp and to the point, and that’s how they’ll become effective posters.

5. Quality Printing

Last but not least, it really doesn’t matter whether you’re planning to go national, international or simply keep things limited to any given locality – quality counts. If printing quality is overlooked or the actual materials used for the posters compromised for the sake of saving a few quid, chances are the information they communicate will be dangerously diluted and thus is less likely to be taken seriously.

Poster Printing: Why It Pays to Go Pro.

There’s really nothing more deflating than coming up with an incredible new poster design only to then go and ruin the whole thing during the poster printing process.

From large-scale advertising to that first gig you’ve finally lined up for the band and really anything else across the board, the efforts invested warrant due care and attention when printing.

Technically, you have one of two choices to make for poster printing – you can either tackle the job manually or call in the professionals.

And while it may seem as though the latter represents the less economical option on the surface, it nonetheless comes with an array of unique and priceless bonuses.

1. Superior Quality

For example, it’s safe to say that if quality counts, there’s really no better option than professional poster printing. It’s worth remembering that in order to print larger copies at the highest quality levels, superior equipment, and consumables are needed; the likes of which are extremely expensive. If you’d prefer only the very best quality printing output, this is the way to go.

2. Precision

It’s also worth noting that while your designs may look the part on paper, there’s a chance they’ll lose much of the lustre when brought to life as large-scale prints. Again, it takes both superior equipment and expertise to take a poster design of any size and print it on a much larger scale than the average document. So, if you don’t want those viewing the poster to spend most of their time picking faults with it, consider professional printing.

3. Consistency

If you intend to print multiple copies of your poster either to display in different locations or perhaps even to sell, you’ll need to ensure that consistency is flawless across the board. It’s no good for some of the prints to look perfect while others are slightly lacking – this is once again a very good reason why it pays to go with the professionals. This way, consistency is guaranteed across the board.

4. Convenience

Printing large-scale posters and multiple copies thereof can be rather tricky and time-consuming to say the least – especially if it’s a case of leasing, borrowing or going out and finding the equipment necessary to run the copies off. By contrast, printing by way of a professional provider is as easy as firing the file off digitally and awaiting the pristine posters in the mail – it really couldn’t be more convenient.

5. Value for Money

Last but not least, while it may appear on the surface to cost more on a per-copy basis, the value for money you’ll get from professional poster printing is simply unrivalled. It would be impossible to replicate this kind of quality without spending a small fortune on equipment, the convenience of pro printing is quite sublime and the knowledge and advice a pro partner can offer is truly priceless.

So, when you look at the value for money on offer with each print this way, it’s actually a pretty incredible price to pay for such a huge array of benefits.

For help printing and designing your posters, give us a call on 0161 442 1771

Five Reasons Why Printed Brochures Have Timeless Value

Mention the idea of the classic printed brochure to a bunch of business types in today’s world and chances are that at least half of them will respond with a sneer.

Ever since the web took over the world in ways we could never have imagined, these kinds of printed marketing mediums have taken something of a backseat in the eyes of most, though at the same time continue to be used by many of the world’s biggest brands.

When you think about just how many big names are still using brochures these days, you cannot help but assume there’s still quite a bit of value left in them. And indeed there is, as while the web may have revolutionised marketing, browsing and shopping like nothing else on Earth, the value of the printed brochure is still significant and unique.

1.  They’re Kept Long Term

For example, get a person to visit your website and there’s a chance this will be the only time they do so. The reason being that they might just totally forget you exist, but when you hand a brochure to a person, there’s a good chance they’ll hold onto it long term. There’s something of a correlation between the thickness and a quality of a brochure and the recipient’s instinct to hold onto it as if it was a book they’d gone out and bought. Be it weeks, months or years, the right brochure has the potential to become part of a recipient’s near-permanent collection.

2.  They’re Used and Re-Used

Brochures are the kinds of things that pretty much everyone has around the home somewhere or other, with the occupant tending to pick them up randomly from time to time on a whim. This represents pure marketing gold as while a standard ad for your brand might be viewed once and then forgotten, a brochure may be looked at dozens, maybe even hundreds of times by the same person or family. As such, it’s pure marketing gold at its finest.

3.  They’re Always ‘On’

Something else to bear in mind is that while any of your online brochures and ads require a computer, a power source and an Internet connection to access and view, a traditional printed brochure is always ‘on’ 24 hours a day and every day. As such, repeat viewing over the long term is much more likely.

4.  They’re Great Value for Money

In terms of value for money, it’s possible to have stunning brochures printed these days for next to nothing by teaming up with a leading printing provider. On a per-brochure basis, costs are exponentially lower than those associated with other forms of advertising – especially mediums of such high and prolonged impact.

5.  They Look Fantastic.

Last but not least, there’s much to be said for a website that’s well-presented but at the same time there’s little than can compare with the traditional elegance of the printed brochure. These kinds of classic advertising products simply scream timeless sophistication and prestige in a way that no digital media at any price ever could.

What Kind Of Corporate Stationery Might You Need?

It’s so important for a business to make sure it’s got great corporate stationery.

It needs to be professional and it needs to be looked at and updated on a regular basis for fear of it becoming outdated and dull. Keep it fresh and make a lasting impression.

So what kind of corporate stationery might you need?

You can’t go wrong with the basics. And what we mean by that is a letterhead, a business card, compliment slips, invoices, invitations and more. Here’s a brief guide to what’s important and why:

Business cards

They have to be simple, yet creative. You don’t need to overdo it. It’s tempting to introduce too many colours and choose some outrageous designs. In the end it’s best to stick to what you know and reflect your company. This will be the first point of contact and can be a design you add to emails as well.

Letterheads

When you are sending correspondence in the mail then you want something to distinguish the paper for you. You can do this in two ways.. either with a letterhead or a watermark. This isn’t about designing a whole page. It’s about framing it to allow the accompanying content. So forget about clutter. Nothing should be overpowering. Whatever company information you need, make it clear and concise and readable.

Top Tip: Make sure you don’t size the letterhead more than a third of the page. As well as letters you can print invoices on these for ease.

Printed Envelopes

A luxury maybe, but they will certainly make an impression if that’s what you want to do.

Presentation folders

There are bound to be times when you need to present as a company or for your company. The best way to do this is with an A4 folder featuring your corporate identity. Something that you can use to hold you information, including the business card. This should compliment your business card. Think about where the logo might go. What sort of space you need for it. Unlike a letterhead, big is best.

Whatever it is, the look and feel of your business cards, compliment slips and letterheads is really important. Why? Because they say a lot about your business. Here at Heaton Press we are able to give you advice and expertise to find the best quality stationary for you and your business. If you want to stand out from the crowd, contact us now for more information. Our friendly team will be happy to help.

Why We Love Wall Calendars

 

You can save an awful lot of money on marketing if you only think about the beauty of a wall calendar.

Let’s just ponder that for a minute. Here it is this totally visible, practical item that will be placed on a wall right in front of your client and will sit there every day of every week of every month until someone turns the page to reveal a new and interesting visual to celebrate and clock the next month, which will continue to hang there every day of every week until the next month, when the whole beautiful ritual will happen again.

It’s genius when you think about it. Of course, this is reliant on the fact that your client will have a wall calendar, but the fact is that in spite of digital calendars on phones and through our emails and computers, people still like the reassurance of things such as Desktop Calendars and Wall calendars. There’s something about the hands on nature of the product that people like.

And there’s something about the powerful nature of it’s marketing that everyone can like.

Here at Heaton Press we believe it’s one of the best ways to get your name in front of clients.

It’s also really quick and easy to set one up. This is something we can help you design.

And what’s really important for you is that you can have a different message or promotion each month, which makes getting a Wall Calendar a must-have in your marketing plan really.

There’s no minimum order and now’s the perfect time to order so that you can send them out before the new year starts.

Call us now on 0161 442 1771 for more information or browse our site for ideas.

Desktop Calendars: 12 Months of Marketing

 

Who doesn’t like to have a handy desk-sized calendar right in front of them?

Maybe a present from a client or a personal one.

This time of year there’s plenty of calendar orders in the books. And the desktop calendar is always a firm favourite. Of course, now people can plan and schedule through their email software you could argue that there’s no real need for desktop calendars anymore. But is the time of the desktop calendar gone? Far from it.

The humble business desk calendar may not seem like much; but a desktop accessory is the first thing your customers reach for on a daily basis as they go about their work – making it an ideal way to advertise your brand or products and services.

Desktop Calendar Do’s.

  • Do have a target audience. You don’t want to just send out zillions that won’t get used, or worse, get put in the bin. You want them to go to people who will find them useful. Possibly the corporate sector or those who you know will find them useful sat on their desk. If the calendar is relevant and practical, then there’s no reason why they wouldn’t use it.
  • Do think about promoting a particular product or promotion on your desktop calendar.
  • Do add you logo and contact details. The best thing about the desktop calendar is that it’s a brilliant brand exercise. It puts your brand in people’s subconscious because it’s always there, so make it easy for them to get in touch with you if they want to. If they did want to place an order, you want to make it as easy as possible for them to do so.
  • Do make your product relevant. It’s there 24 hours a day, seven days a week, 365 days a year, so get the design, concept and messaging spot on.
  • It doesn’t cost a fortune to get a 12 month promotional plan. Business desktop calendars are nothing new, but they are a really high impact promotional product that will be passed around the office and then kept for daily use.

If you have an idea and would like to speak to Heaton Press, just contact us direct on 0161 442 1771.

How A Branded Corporate Calendar Could boost Your Business

 

Today’s market for promotional products is the largest and most diverse we’ve ever seen.

Quite simply if there’s a way of putting a brand’s logo on it, you can guarantee it’s being given away by one business or another like there’s no tomorrow. Which is all well and good, but the more commonplace and taken for granted these kinds of branded products become, the lower the impact of the standard tried-and-tested options.

There is, however, one uniquely powerful and accessible option which never fails to hit home with the vast majority of businesses.

Corporate calendars might seem more than a little ‘blah’ when it comes to creativity and value, but in reality there’s really very little out there more useful to help give your brand and your business a nudge in the right direction.

How can a corporate calendar achieve all of this?

1.   A Welcome Gesture

Well, first of all there’s the fact that calendars are pretty important staples in largely every office across the country, meaning that a corporate calendar is a rare example of a gift that will actually be well-received. In order for any gift to be in any way valued by a peer, client or anyone else, it needs to be of at least some kind of use to the recipient. This is one box that the corporate calendar ticks in spades.

2.   Long-Term Exposure

In terms of doing something that’s pretty much priceless for you and your brand, corporate calendars can provide the kind of long-term brand exposure nothing else in the world comes close to. Think about it – if you come up with a calendar design that’s both useful and attractive, the result will be a product proudly bearing your brand and message going on the wall in another office for a full 365 days. And if you hand out a thousand of them, that’s a thousand offices full of people seeing your brand day in and day out. Really, how else could you possibly achieve the same…let alone for such a low price?

3.   Real Interaction

Still in the same vein, it’s also worth considering that well-designed calendars are far from inanimate decorative touches alone – they’re interactive and useful. So again, this means having your branded product not only displayed with pride in the office, but approached, used and referred to time and time again day in and day out. Over time therefore, it’s impossible for your brand and your message not to find its way into the heads of those making use of the calendar.

4.   Inherent Association

Last up, a calendar is also a great way of getting your brand associated with the imagery and overall design elements of your choosing. If you come up with a calendar that presents a series of incredibly inspiring images perhaps accompanied by thought-provoking written content, it’s inevitable that all such quality will become inherently and subconsciously associated with your brand. Of course, getting it right in the first place isn’t easy and you’ll most likely need professional input by a printing solutions company, but with these kinds of results on offer it’s hardly an unfair price to pay.