It’s that time of year when people are looking for a brand new fresh start. And from a business perspective that can mean a whole lot of things. Rebranding, reinvention, redesigns and more.
You may have begun to think about events that you might want to attend and offers that you want to run.
You may be reviewing the schedule of business priorities to assess what needs your full attention and what can wait for a while.
Whatever you are thinking about, it is always a good time in January to ponder about having a refresh, blowing away the cobwebs and really asking yourself where you want you and your business to be in a year’s time.
It’s always handy to look back at the last year’s promotions and see what has worked and what hasn’t. You may have figures to show whether certain products or services and promotions actually worked. If they did, could you revamp them and run them again. We see a lot of clients using the best of the ideas that worked for them the year before. With a simple redesign they can roll out a campaign quickly and effectively without much stress.
If you have budget restraints then it’s always good to think about how you can best spend your money to get the best out of what you have. Often, that can be determined by who your customer is. For example if they are a really local clientele, then you might be best going for new brochures, flyers and advertisements that will reach the local community in the most direct and personable way possible.
This is certainly something we can help with at Heaton Press, Stockport.
You may already have decided that you want something more online that people can get to via their mobiles. And you can use your print budget to look at updating your business cards or producing some key point of sale material for the next exhibition, conference, or store front.
If you are thinking about doing something new for the new year, browse the Heaton Press site now for our latest offers and inspiration. Our friendly team are always on hand to help.