Despite the world having moved predominantly to paperless means of communication, there’s still so much to be said for the power and appeal of business stationery.
The reason being that away from the whole on-screen digital revolution lies certain traditional business tools and tactics that simply cannot and will not be replaced. There will always be the need for certain stationery around the office and for communication, which in turn means there’s always every reason to consider investing in unique business stationery.
Of course, making it work in your favour means getting it right with both your designs and your approach to the project, which can in many instances be easier said than done. What’s crucial to remember is that you often only get one single chance to impress the recipient with your stationery, so it’s crucial to consider everything from the colours you choose to the quality of the paper and so many other elements.
Here’s a quick look at just a few essential business stationery tips from the pros:
1. Keep it Consistent
First of all, it’s crucial to think about exactly what kinds of stationery and products you plan to put your name to before going ahead with the actual design itself. The reason being that what looks great on a coffee mug might not look nearly as nice on a pen or in the corner of a piece of paper – the key therefore being to create a design, or at least a theme, that’s consistent across the board. In order to accomplish this, experts always suggest paying more attention to colours and fonts, while giving complex visuals and other such elements a backseat.
2. Brand Boosting
One way or the other, you need to ensure that each item of stationery you produce and put out is a clear and accurate reflection and representation of your brand. It’s one thing to create a great line of stationery that’s both desirable and functional, but if few of the items make it clear who it is they came from, it’s quite the wasted investment on the whole. So whether it’s your brand’s slogan, your logo or simply the colour combination that’s so distinctly ‘you’, make sure there’s no mistake about the brand behind the goods.
3. Contact Details
Never forget that one of the most important things you must incorporate into your stationery designs is your contact information. Whether it’s nothing more than your email address on a pen or a full list including phone numbers and postal addresses on a calendar or diary, there’s little use in promoting your brand if you don’t tell the recipient how to get in touch.
4. Material Quality
Last but not least, there’s genuinely no point in coming up with what could be a winning design if it is then totally diluted by poor quality hardware. From leaflets to letter-headed paper, to pens, to calendars, and so on, perhaps the one thing that says more about your brand than the quality of your designs works is the quality, or lack thereof, of the materials themselves.