Colour Me Bad: Great Colours For Leaflet

Colour quality has to be high on the agenda when you are producing leaflets. If you don’t ensure your leaflet colours shouts quality then it’s really not going to do your brand much good.

Full colour doesn’t necessarily mean expensive. We’ve learnt a few things about how colour can add to your leaflets over the years. And know that one large image or colour is more impact than lots because it can act as an instant focal point. Here are four colours that will work a treat on your promotional material:

Yellow

Yellow is a colour that will get noticed. It’s an attention grabber. It offers great contrast when used against darker colours and so it offers good choice for copy. We all associate this with sunshine, but too much can have a negative effect.

Red

If it’s power that you want on your flyer, then red will do the trick. It’s such a direct and dramatic colour and will offer your consumer a sense of excitement. We know that the eye is drawn to red. It is not great to add text over, however, simply because the wording won’t stand out. Instead, it’s best used to highlight important areas of information.

Orange

Be inspiring with orange. It’s a great autumnal shade. It’s used a lot with Halloween promotions, but it can be used in general a lot more. It’s a motivational shade and will grab attention fast. It’s also a little outside the box so will stand out against competitors.

Bright Green

Apparently green is the most visible colour to the human eye. It is the colour that we see all around us in nature and that we are programmed to respond to. Different shades depict different things for people. When thinking about being different on a flyer then it’s best to stick with a bright green.

There are plenty of flyer or leaflet colours you can go for. The main advice is to use colour to stand out from the rest and attract your customer’s attention.

Need help with your leaflets? Contact our friendly team today and we will help you help your business.

Trade Secrets: What Makes An Effective Business Card

 

An Effective Business Card – two little words that can strike fear into the hearts of those not exactly sure what they’re doing.

Just as the right business card design can win the hearts and minds of new contacts in an instant, get it wrong and you’ll effectively be handing out a huge business turn-off.

And of course, the fact that each and every business in each and every sector demands a slightly different take on things doesn’t make life easier for the first-time business card design protégé.

The good news however is that no matter what area of business you happen to be in, there are certain tips and trade secrets that can help make all the difference in the world.

The following examples of how to make an effective business card are perhaps the most important of all:

Less Can Be More.

There’s something that comes across as supremely confident about a business card with little more than the owner’s name and contact details on it. It’s a bit like saying ‘This is who I am, you should know the rest’ rather than having to sell yourself and communicate your life story. So, rather than trying to fill every square-millimetre with random information, don’t ever forget the power of understatement.

Know Your Intent.

Your business card could do one of many things. It could be designed to expand your base of contacts for pure networking purposes, perhaps you’d like your email database to see a few new names added or maybe you’re trying to market the brand you work for, rather than yourself. These and various other purposes all demand a very different type of business card – you really cannot expect to achieve what you’re aiming for without first establishing and outlining your intent.

Full Contact Information.

As a general rule of thumb, the more contact information you include on your business card, the more professional you come across. The reason being that if you have two office numbers, a mobile number, a business email address and more, it gives the impression that you deal with a huge influx of inbound communications on a regular basis and are therefore in high demand.

Size Matters.

It’s common to come up with a business card design that stands out from the crowd by being a different shape or size than the norm – something which on-paper at least is high-impact. Sadly, stray from the norm and your card might not fit on the wallet, card holder or indexation sleeves of those you’re giving it out to – it will however fit very neatly in the bin.

Back or No Back?

Whether or not you use the back of the card depends very much on your intent. Compare two cards side by side – one printed only on the front and the other on both sides – and chances are you’ll immediately note that the latter of the two looks and feels more like a conventional marketing tool. Double-sided use makes a card look more like a flyer or leaflet, which is of course just the ticket if this is your intent but might not be suitable in other instances.

Paper Quality.

Last but not least, nothing screams professionalism better than a business card printed on the most sublime-quality paper that does not wear, warp and fray in no time at all. By contrast, use poor quality paper and it really won’t matter what’s printed on the card as it won’t be taken seriously anyway.

Our August Deal

 

Special Offers on Branded Gifts

Get your special offer on our gifts:

  • Umbrellas,
  • Pens,
  • Mugs,
  • Coasters,
  • Sweets,
  • Gifts, etc.

Show off your company with your logo, company colours and call-to-action details with our branded gift collections for getting your brand out into the world. To look perfect in your office or with your clients at all times.

Contact us today to hear about corporate gifts and our special offers that will work perfectly for you. If you need some help deciding what branded gifts will work best for your company, give our expert team a call today on 0161 442 1771 or email us at sales@heaton-press.co.uk quoting our HPDEAL.