Sounds easy doesn’t it, but creating, designing and printing great leaflets is actually quite a difficult thing to do.
Often people stick to a certain format of doing things, but instead of leading to great leaflet this leads to too many mundane leaflets, which can only lead to one thing – complacency.
Your leaflets are so important when it comes to your business that you’d be wrong to underestimate how important it is to take a fresh look at giving your leaflets a new lease of life. Here are some top tips for getting your great leaflets just right.
Ask yourself how your flyer can be different than all the rest. One simple solution is choosing a different shape and fold. It’s worth going for something that stands out and size and shape can matter as a first impression.
It really does matter what you put on your leaflets. There’s no point just having a whole heap of text to bombard people with. You have to be visually savvy. They must be very high quality so that they print right as well. Don’t stump on the quality of this part because it could make the difference between an incredible leaflet and one that just becomes tomorrows rubbish.
Who is your audience? If you know that then you can make informed decisions about things such as font, and layout. One format will work best for one age group for example, but you also need to consider the fact that most people read from left to right and top to bottom. Sounds simple, but you’d be surprised how many people make that fatal mistake. If you know who your customer is, then it’s easier to get the recipe of a leaflet right. Age, location and social status might have a bearing on who you are targeting. Have a specific target reach for each leaflet.
Get yourself a copywriter who knows what they are doing if you don’t have anyone in house. It really needs to be easy, straightforward and engaging. What information do they need? Do people understand what you are offering? Does your content do the job you intended? Look of it with a fresh set of eyes, and if it seems boring at all, maybe it could do with an edit. And make sure it’s proofread as much as possible. As well as getting the copy and information write, you will want to inform with images. Everything from the prices to the headlines need to offer something that the customer will want to know at a glance. In this information overload of a world, less is always more.
Need help with your leaflets? Contact our friendly team today and we will help you help your business.