Distributing Leaflets

 

There’s no point in designing and printing an incredible leaflet or flyer if you aren’t going to distribute it properly. Distributing leaflets is quick and efficient when you’ve partnered with the right company.

It’s easy to think of local cash solutions – but there’s a lot of people who just want to take the cash and then dump the flyers over the nearest hedge.

What you need is a reputable and reliable distribution company. Here’s what to do:

Decide What Type of Distributing Leaflet Service You Need:

Door To Door.

A classic way to get a leaflet and flyer into the hands of your customers… via their letterbox! But you also need to have an idea of areas, streets and think about things such as whether you want houses or flats? You may also want council or non council. There are a number of ways to streamline your distribution door to door. A cheaper option is to have your flyers delivered along with other companies’ flyers. Hopefully they won’t be competitive. But either way the process will still be less impactful. Simply because your message could get lost alongside others. If you are going door to door, it could pay to do it independently.

On The Street.

It’s great to get your flyers in someone’s hand directly. It’s all about timing and location. Shopping centres and high streets at the weekend or lunchtime. Rush hour, festivals. Anywhere there is. However, the more creative you can be in spreading the word about yourself, the more business you are likely to attract. The best way is to source a savvy operator with friendly distribution staff who will be able to answer questions and engage with potential customers. Ideally, they’d have branded clothes on.

Top Tip: Try and flyer where people will get bored and are more likely to read – big queues or places where people wait.

Business To Business.

If you have a unique demographic, then use it. Target cafes, shops, hotels, pubs, takeaways, gyms, book stores, sports centres, doctor’s surgeries, libraries, etc. These are all worth thinking about to distributing leaflets and flyers.

Make A Shortlist.

Once you know what you want, then check distribution companies through Google, check the company websites and their references. And this is what you need to know:

  1. What’s their experience?
  2. Is a minimum or maximum quantity of leaflets the amount they will deliver for you? Most firms insist on a minimum order of 5,000 items such as leaflets, flyers, menus, booklets or cards to distribute.
  3. Will they give a spot check to make sure their delivery staff are doing their work properly?
  4. Will they collect your leaflets and flyers, or will you have to send them over?
  5. How good is their customer service? Testimonials are always good.
  6. Will they give you a free quote? Ask them to be specific about how much it will cost you.

Track Your Leaflet Success.

You need to know if you’ve been successful. It’s easier if you’ve planned this from the beginning. The best ways to track this are:

  • With a special offer or discount coupon.
  • Through a QR barcode on the flyer/leaflet that links to web page.
  • Customer surveys or registration?
  • Spikes in phone calls, emails, web visits or pop-in customers in the days following your leaflet or flyer going out.

Whatever you find out is valuable information for business plans in the future.

That’s all you need to know about distributing leaflets and flyers. Need help with flyer design? Check out our blog for inspiration.

Design Tips For Great Leaflets

 

Sounds easy doesn’t it, but creating, designing and printing great leaflets is actually quite a difficult thing to do.

Often people stick to a certain format of doing things, but instead of leading to great leaflet this leads to too many mundane leaflets, which can only lead to one thing – complacency.

Your leaflets are so important when it comes to your business that you’d be wrong to underestimate how important it is to take a fresh look at giving your leaflets a new lease of life. Here are some top tips for getting your great leaflets just right.

Be Different

Ask yourself how your flyer can be different than all the rest. One simple solution is choosing a different shape and fold. It’s worth going for something that stands out and size and shape can matter as a first impression.

Be Inspiring

It really does matter what you put on your leaflets. There’s no point just having a whole heap of text to bombard people with. You have to be visually savvy. They must be very high quality so that they print right as well. Don’t stump on the quality of this part because it could make the difference between an incredible leaflet and one that just becomes tomorrows rubbish.

Be Direct

Who is your audience? If you know that then you can make informed decisions about things such as font, and layout. One format will work best for one age group for example, but you also need to consider the fact that most people read from left to right and top to bottom. Sounds simple, but you’d be surprised how many people make that fatal mistake. If you know who your customer is, then it’s easier to get the recipe of a leaflet right. Age, location and social status might have a bearing on who you are targeting. Have a specific target reach for each leaflet.

Be Informative

Get yourself a copywriter who knows what they are doing if you don’t have anyone in house. It really needs to be easy, straightforward and engaging. What information do they need? Do people understand what you are offering? Does your content do the job you intended? Look of it with a fresh set of eyes, and if it seems boring at all, maybe it could do with an edit. And make sure it’s proofread as much as possible. As well as getting the copy and information write, you will want to inform with images. Everything from the prices to the headlines need to offer something that the customer will want to know at a glance. In this information overload of a world, less is always more.

Need help with your leaflets? Contact our friendly team today and we will help you help your business.

Our May Deal

5000 A5 Flyers for only £20

5000 A5 Flyers for only £20 when you order your print from us, if you’re a new or existing client that hasn’t ordered with us so far during 2019.

Please feel free to contact us to discuss your design or if you already have artwork give us a call on 0161 442 1771 quoting our MAYDEAL for your 5000 A5 flyers for an extra £20.

Offer ends 31st May 2019