Printing Effective Posters For Business: Five Steps to Success

There will always be those corporate posters and ads that hit home while others do nothing but hit the brand’s confidence, so what’s the secret to avoiding the latter? And creating effective posters for business that work and catch the eye.

Well, much of it of course comes down to what it is you’re doing and what you intend to get out of the campaign. But in all instances across the board, there are five specific rules you should follow along the way which in conjunction with one another will help lay the groundwork for a poster that ticks all the right boxes.

1. Have a Purpose in Mind

Right off the bat, you can’t expect to get what you want out of your posters if you don’t know ahead of time what it is you actually want from them. In some cases you may be looking to bump up sales of one product, maybe you’d like to further your email subscriber lists or it could just be a case of getting more foot traffic to your store. Only when you have an exact target in mind can you then go about trying to hit it – an important business rule across the board.

2. Professional Design

If you aren’t personally a dab-hand with Photoshop and your editing skills leave a lot to be desired, don’t run the risk of putting out a third-rate poster just to save cash. These days, there are so many design firms and even freelancers working online that can help you out for next to nothing. When buying effective posters, there’s really no reason to go it alone, struggle and come out with something you’ll not be happy with.

3. Instant Impact

Still on the subject of design, studies have shown that when the average consumer sees a poster, you as a business have no more than two to three seconds to hook them. If you don’t, they’ll have forgotten they ever even saw the thing within ten seconds. This doesn’t necessarily mean getting carried away with loud and brash visuals, but you do at least need to consider how your poster will stand out and make an impact.

4. Concise Information

In exactly the same vein, even if you do capture their attention you need to make sure you get all you need to say across in the shortest possible time. They aren’t going to hang around to read your life story and nor will they be willing to look for the one point of interest to them among the 20,000 words of text you’ve printed. Keep it short, sharp and to the point, and that’s how they’ll become effective posters.

5. Quality Printing

Last but not least, it really doesn’t matter whether you’re planning to go national, international or simply keep things limited to any given locality – quality counts. If printing quality is overlooked or the actual materials used for the posters compromised for the sake of saving a few quid, chances are the information they communicate will be dangerously diluted and thus is less likely to be taken seriously.

Poster Printing: Why It Pays to Go Pro.

There’s really nothing more deflating than coming up with an incredible new poster design only to then go and ruin the whole thing during the poster printing process.

From large-scale advertising to that first gig you’ve finally lined up for the band and really anything else across the board, the efforts invested warrant due care and attention when printing.

Technically, you have one of two choices to make for poster printing – you can either tackle the job manually or call in the professionals.

And while it may seem as though the latter represents the less economical option on the surface, it nonetheless comes with an array of unique and priceless bonuses.

1. Superior Quality

For example, it’s safe to say that if quality counts, there’s really no better option than professional poster printing. It’s worth remembering that in order to print larger copies at the highest quality levels, superior equipment, and consumables are needed; the likes of which are extremely expensive. If you’d prefer only the very best quality printing output, this is the way to go.

2. Precision

It’s also worth noting that while your designs may look the part on paper, there’s a chance they’ll lose much of the lustre when brought to life as large-scale prints. Again, it takes both superior equipment and expertise to take a poster design of any size and print it on a much larger scale than the average document. So, if you don’t want those viewing the poster to spend most of their time picking faults with it, consider professional printing.

3. Consistency

If you intend to print multiple copies of your poster either to display in different locations or perhaps even to sell, you’ll need to ensure that consistency is flawless across the board. It’s no good for some of the prints to look perfect while others are slightly lacking – this is once again a very good reason why it pays to go with the professionals. This way, consistency is guaranteed across the board.

4. Convenience

Printing large-scale posters and multiple copies thereof can be rather tricky and time-consuming to say the least – especially if it’s a case of leasing, borrowing or going out and finding the equipment necessary to run the copies off. By contrast, printing by way of a professional provider is as easy as firing the file off digitally and awaiting the pristine posters in the mail – it really couldn’t be more convenient.

5. Value for Money

Last but not least, while it may appear on the surface to cost more on a per-copy basis, the value for money you’ll get from professional poster printing is simply unrivalled. It would be impossible to replicate this kind of quality without spending a small fortune on equipment, the convenience of pro printing is quite sublime and the knowledge and advice a pro partner can offer is truly priceless.

So, when you look at the value for money on offer with each print this way, it’s actually a pretty incredible price to pay for such a huge array of benefits.

For help printing and designing your posters, give us a call on 0161 442 1771