Five Reasons Why Printed Brochures Have Timeless Value

Mention the idea of classic printed brochures to a bunch of business types in today’s world and chances are that at least half of them will respond with a sneer.

Ever since the web took over the world in ways we could never have imagined, these kinds of printed marketing mediums have taken something of a backseat in the eyes of most, though at the same time continue to be used by many of the world’s biggest brands.

When you think about just how many big names are still using brochures these days, you cannot help but assume there’s still quite a bit of value left in them. And indeed there is, as while the web may have revolutionised marketing, browsing and shopping like nothing else on Earth, the value of the printed brochure is still significant and unique.

1.  They’re Kept Long Term

For example, get a person to visit your website and there’s a chance this will be the only time they do so. The reason being that they might just totally forget you exist, but when you hand a brochure to a person, there’s a good chance they’ll hold onto it long term. There’s something of a correlation between the thickness and a quality of a brochure and the recipient’s instinct to hold onto it as if it was a book they’d gone out and bought. Be it weeks, months or years, the right brochure has the potential to become part of a recipient’s near-permanent collection.

2.  They’re Used and Re-Used

Brochures are the kinds of things that pretty much everyone has around the home somewhere or other, with the occupant tending to pick them up randomly from time to time on a whim. This represents pure marketing gold as while a standard ad for your brand might be viewed once and then forgotten, a brochure may be looked at dozens, maybe even hundreds of times by the same person or family. As such, it’s pure marketing gold at its finest.

3.  They’re Always ‘On’

Something else to bear in mind is that while any of your online brochures and ads require a computer, a power source and an Internet connection to access and view, a traditional printed brochure is always ‘on’ 24 hours a day and every day. As such, repeat viewing over the long term is much more likely.

4.  They’re Great Value for Money

In terms of value for money, it’s possible to have stunning brochures printed these days for next to nothing by teaming up with a leading printing provider. On a per-brochure basis, costs are exponentially lower than those associated with other forms of advertising – especially mediums of such high and prolonged impact.

5.  They Look Fantastic

Last but not least, there’s much to be said for a website that’s well-presented but at the same time there’s little than can compare with the traditional elegance of the printed brochure. These kinds of classic advertising products simply scream timeless sophistication and prestige in a way that no digital media at any price ever could.

How To Turn Heads at an Exhibition

 

An exhibition or event. It’s the best place to get exposure for your business.

So you want to get it right.

The last thing you want is to realise what you could have done with the space once you get there. Some things are obvious, but others need time, organisation and flair.

When it comes to print media you will need:

Brochures

This is a great way to get your identity out to buyers or clients. especially if they can be placed somewhere they can browse or in the press packs and near the entrances.

Business Cards

Part of the bigger marketing initiative, but an important one nonetheless. You will be interacting constantly with people and will need your cards to hand.

Flyers

You have to have something to hand out when you’re on your stand to start a conversation and push a new campaign, offer or competition.

Banners and Pop up Displays

Perhaps the most important form of print media at an exhibition are the banners. This is the place to maximise your brand. The big challenge at any exhibition is getting visitors to stop by your stall and see what your team has to say. So make sure you add the right elements. On the banner itself you could think about running a competition or giving out free merchandise and design a banner that ensures you maximise the attraction. Integrate the banner in to your display. Think about the floor space in case you can incorporate a pop up display. But remember not to overdo the products on display. Less is more after all.

TOP TIP

Exhibitions allow you to stay on top of trends, so look around and find out what works for other people so you can improve next time.
Whatever you are doing, you’ll need all of the above print media early as possible. As well as maybe a portable printer, just in case you need extras on the day.

To find out more and speak to one of our experts email us at sales@heaton-press.co.uk and we can quote your exhibition print media now.

Our February Deal

Free A5 Notepads

To show our appreciation to our current clients we have a special offer just for you, place an order with us during February and get 50 branded A5 notepads absolutely free.

These are great promotional items to give to clients as a constant reminder of your business or they can be used as a handy addition to your own office stationary.

If you’re looking to place an order with us please contact us today on 0161 442 1771 quoting our FEBRUARYDEAL.

Offer ends 28th February 2019