What Kind Of Corporate Stationery Might You Need?

It’s so important for a business to make sure it’s got great corporate stationery.

It needs to be professional and it needs to be looked at and updated on a regular basis for fear of it becoming outdated and dull. Keep it fresh and make a lasting impression.

So what kind of corporate stationery might you need?

You can’t go wrong with the basics. And what we mean by that is a letterhead, a business card, compliment slips, invoices, invitations and more. Here’s a brief guide to what’s important and why:

Business cards

They have to be simple, yet creative. You don’t need to overdo it. It’s tempting to introduce too many colours and choose some outrageous designs. In the end it’s best to stick to what you know and reflect your company. This will be the first point of contact and can be a design you add to emails as well.

Letterheads

When you are sending correspondence in the mail then you want something to distinguish the paper for you. You can do this in two ways.. either with a letterhead or a watermark. This isn’t about designing a whole page. It’s about framing it to allow the accompanying content. So forget about clutter. Nothing should be overpowering. Whatever company information you need, make it clear and concise and readable.

Top Tip: Make sure you don’t size the letterhead more than a third of the page. As well as letters you can print invoices on these for ease.

Printed Envelopes

A luxury maybe, but they will certainly make an impression if that’s what you want to do.

Presentation folders

There are bound to be times when you need to present as a company or for your company. The best way to do this is with an A4 folder featuring your corporate identity. Something that you can use to hold you information, including the business card. This should compliment your business card. Think about where the logo might go. What sort of space you need for it. Unlike a letterhead, big is best.

Whatever it is, the look and feel of your business cards, compliment slips and letterheads is really important. Why? Because they say a lot about your business. Here at Heaton Press we are able to give you advice and expertise to find the best quality stationary for you and your business. If you want to stand out from the crowd, contact us now for more information. Our friendly team will be happy to help.

A Brief History of Printing

 

Printing is a fascinating business that goes back to 175AD. Incredible really. Here’s a brief guide to the history of printing and its significant moments:

Way Back When.

In 175 AD a very simple form of printing was practiced in China and Korea on things such as wood. These were inked, before paper was placed over the image and gently rubbed with a bamboo stick.

That’s An Idea.

In 1440 Johann Guttenberg of Mainz, Germany, invented a way to cast separate type pieces in an alloy of mainly lead. They were hand set into pages of text for printing. They did this for 500 years

Making an Impression.

Guttenberg next made a “Letterpress”. On this the typeface was inked, the paper was then put over the type and the handle of the press pulled to make the impression.

Printing Evolution.

It took until about 1800 for printing to really evolve. A man called Earl Stanhope made the first iron press. It was the same method of printing as that of wooden presses, but they used a larger sheet could be printed due to the rigidity of the iron.

The Need For Speed.

Things had to speed up throughout the history of printing. A Columbian Iron press invented by George Clymer began to be reproduced. But all of these printing presses were hand inked and very slow. Earlier platens were treadled and hand fed, but they were quicker because the rollers automatically applied the ink. And then later platens had auto feeders driven by motors. The Heidelberg had an impressive top speed of 5,500 impressions per hour.

Laser Printers.

The laser printer, based on a modified xerographic copier, was invented at Xerox in 1969 by researcher Gary Starkweather.

Digital Revolution.

These days design and typesetting is all originated on computers but most printing is done Offset Litho from single sheet fed presses, printing from one to ten colours, or Web Offset colour presses (reel fed). It’s the reproduction of digital images on a physical surface, such as paper, film, cloth, plastic or vinyl.

Our January Deal

 

Free Logo Design

Free Logo for any new customer, whether you’re a growing business searching for that fresh look, or if you’re a start-up local company, we’re here ready to take on our new customer relationships.

Rebrand your business this January 2019 with our Free Logo Deal, we’ll create 4 new logo designs for you to choose from.

Logos are meant to represent your company’s brand and corporate identity, so whether it’s a refresh for the New Year, or if you’re just looking for a whole new design.

Have a logo design that works for you and your clients, so if it isn’t, contact us today at 0161 442 1771 quoting our JANUARYDEAL

Offer ends 31st January 2019

New Year, New You

 

It’s that time of year when people are looking for a brand new fresh start. And from a business perspective that can mean a whole lot of things. Rebranding, reinvention, redesigns and more.

You may have begun to think about events that you might want to attend and offers that you want to run.

You may be reviewing the schedule of business priorities to assess what needs your full attention and what can wait for a while.

Whatever you are thinking about, it is always a good time in January to ponder about having a refresh, blowing away the cobwebs and really asking yourself where you want you and your business to be in a year’s time.

It’s always handy to look back at the last year’s promotions and see what has worked and what hasn’t. You may have figures to show whether certain products or services and promotions actually worked. If they did, could you revamp them and run them again. We see a lot of clients using the best of the ideas that worked for them the year before. With a simple redesign they can roll out a campaign quickly and effectively without much stress.

If you have budget restraints then it’s always good to think about how you can best spend your money to get the best out of what you have. Often, that can be determined by who your customer is. For example if they are a really local clientele, then you might be best going for new brochures, flyers and advertisements that will reach the local community in the most direct and personable way possible.

This is certainly something we can help with at Heaton Press, Stockport.

You may already have decided that you want something more online that people can get to via their mobiles. And you can use your print budget to look at updating your business cards or producing some key point of sale material for the next exhibition, conference, or store front.

If you are thinking about doing something new for the new year, browse the Heaton Press site now for our latest offers and inspiration. Our friendly team are always on hand to help.