Desktop Calendars: 12 Months of Marketing

 

Who doesn’t like to have a handy desk-sized calendar right in front of them?

Maybe a present from a client or a personal one.

This time of year there’s plenty of calendar orders in the books. And the desktop calendar is always a firm favourite. Of course, now people can plan and schedule through their email software you could argue that there’s no real need for desktop calendars anymore. But is the time of the desktop calendar gone? Far from it.

The humble business desk calendar may not seem like much; but a desktop accessory is the first thing your customers reach for on a daily basis as they go about their work – making it an ideal way to advertise your brand or products and services.

Desktop Calendars Do’s.

  • Do have a target audience. You don’t want to just send out zillions that won’t get used, or worse, get put in the bin. You want them to go to people who will find them useful. Possibly the corporate sector or those who you know will find them useful sat on their desk. If the calendar is relevant and practical, then there’s no reason why they wouldn’t use it.
  • Do think about promoting a particular product or promotion on your desktop calendar.
  • Do add you logo and contact details. The best thing about the desktop calendar is that it’s a brilliant brand exercise. It puts your brand in people’s subconscious because it’s always there, so make it easy for them to get in touch with you if they want to. If they did want to place an order, you want to make it as easy as possible for them to do so.
  • Do make your product relevant. It’s there 24 hours a day, seven days a week, 365 days a year, so get the design, concept and messaging spot on.
  • It doesn’t cost a fortune to get a 12 month promotional plan. Business desktop calendars are nothing new, but they are a really high impact promotional product that will be passed around the office and then kept for daily use.

If you have an idea and would like to speak to Heaton Press, just contact us direct on 0161 442 1771.

Design and Print Solutions for Your Industry

Healthcare, Property, Industry, Finance or Leisure, there is something that every industry needs and that is the support of a great design and print solutions company. And not meaning to blow our own trumpet… but we think we’re it.

When it comes to the Healthcare Sector hard copy documentation is still a must and will continue to be so for many years to come. The reason is simply because it’s the most practical way to communicate.

The Property Industry also relies heavily on print.

In fact there’s been a huge increase in recent years. And having a design and print solutions specialist like Heaton Press means you can get everything you need in one place, whether producing business cards and letterheads to pass on important information, for a new purchase, or a high quality presentation folder advertising a new development.

We think it’s because it’s a reflection of how the company does business.

The same can be said for the Insurance Industry. And like every industry, they need a competitive price, marketing solutions and ideas to help reduce costs, as well as products such as policy booklets, letter headed paper, continuation sheets, contact cards, brochures, presentation folders, leaflets, pens, key rings and much more.

And let’s not forget the printing needed in the Educational Sector. Whether it’s a school or nursery or university, print is needed constantly. Our current clients include heavy weights such as the University of Manchester and UK Nursery chain, Kids Allowed.

When you think about it, there aren’t many sectors that don’t need a reliable and professional company to take on all their design and print solution needs.

Whether you work in finance, education, healthcare or property, there will always be a need for letterheads, presentation folders, direct mail, posters, letterheads and more.

Contact us now on 0161 442 1771 or email sales@heaton-press.co.uk

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How A Branded Corporate Calendar Could Boost Your Business

 

Today’s market for promotional products is the largest and most diverse we’ve ever seen. This includes merchandise, leaflets, office stationery, or a corporate calendar, etc.

Quite simply if there’s a way of putting a brand’s logo on it, you can guarantee it’s being given away by one business or another like there’s no tomorrow. Which is all well and good, but the more commonplace and taken for granted these kinds of branded products become, the lower the impact of the standard tried-and-tested options.

There is, however, one uniquely powerful and accessible option which never fails to hit home with the vast majority of businesses.

Corporate calendars might seem more than a little ‘blah’ when it comes to creativity and value, but in reality there’s really very little out there more useful to help give your brand and your business a nudge in the right direction.

How can a corporate calendar achieve all of this?

1.   A Welcome Gesture

Well, first of all there’s the fact that calendars are pretty important staples in largely every office across the country, meaning that a corporate calendar is a rare example of a gift that will actually be well-received. In order for any gift to be in any way valued by a peer, client or anyone else, it needs to be of at least some kind of use to the recipient. This is one box that the corporate calendar ticks in spades.

2.   Long-Term Exposure

In terms of doing something that’s pretty much priceless for you and your brand, corporate calendars can provide the kind of long-term brand exposure nothing else in the world comes close to. Think about it – if you come up with a calendar design that’s both useful and attractive, the result will be a product proudly bearing your brand and message going on the wall in another office for a full 365 days. And if you hand out a thousand of them, that’s a thousand offices full of people seeing your brand day in and day out. Really, how else could you possibly achieve the same…let alone for such a low price?

3.   Real Interaction

Still in the same vein, it’s also worth considering that well-designed calendars are far from inanimate decorative touches alone – they’re interactive and useful. So again, this means having your branded product not only displayed with pride in the office, but approached, used and referred to time and time again day in and day out. Over time therefore, it’s impossible for your brand and your message not to find its way into the heads of those making use of the calendar.

4.   Inherent Association

Last up, a calendar is also a great way of getting your brand associated with the imagery and overall design elements of your choosing. If you come up with a calendar that presents a series of incredibly inspiring images perhaps accompanied by thought-provoking written content, it’s inevitable that all such quality will become inherently and subconsciously associated with your brand. Of course, getting it right in the first place isn’t easy and you’ll most likely need professional input by a printing solutions company, but with these kinds of results on offer it’s hardly an unfair price to pay.

Our November Deal

100 Free Desktop Calendars

Get 100 Free Desktop Calendars when you spend over £200 with us. Supply us with your logo and details and we’ll print 100 calendars on 300gsm card.

The Deal Package is what £200 can get you with Heaton Press, helping your new stationery stand out from the crowd. Or if you’re after something different, browse our print products or give us a call.

So to get your 2019 branded stationery started with Heaton Press, please contact us on 0161 442 1771, quoting our NOVEMBERDEAL

Offer ends 30th November 2018

 

PACKAGE DEAL

£200

With your FREE deal

500 Letterheads

250 x2 Business Cards

500 Compliment Slips